Planeto AB
Sweden · Media & gaming
Planeto AB was a Swedish game studio developing quiz applications and knowledge games for consumers and media brands.
Product
Planeto AB developed quiz games and knowledge-based applications from Malmö, Sweden. Founded by Martin Walfisz and Magnus Robertsson, the studio worked with media companies to turn their content into mobile games.
Its collaboration with Bonnier Publications produced Science Illustrated Quiz Battle, which had more than four million downloads across the Nordic region by 2015. Bonnier acquired the studio that year.
Quizima and private backing
By March 2017, Planeto was developing Quizima, a platform for image-based quiz applications. Under CEO Sara Sterner, it raised SEK2 million from three private investors to help launch its first applications before reaching break-even.
Founder Martin Walfisz later said the company was wound down in early 2018 after its quiz offering for brands and businesses failed to gain sufficient traction.
Funding history
2 rounds · 2 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Private equity financing | SEK 2M | Participants not disclosed | |
| SEF equity investment | SEK 2M | Sydsvensk Entreprenörsfond — Participant |