Series A · Consumer
Amaani raises $5m Series A led by BECO Capital
BECO leads Amaani’s Series A alongside Peak XV and Homegrown Ventures as AÏZA builds its Gulf retail presence.
An investor relationship develops into a Series A
BECO Capital led Amaani’s $5m Series A in September 2026, alongside Peak XV and Homegrown Ventures. The investor said it had followed founder Shubham Poddar since Amaani’s pre-seed fundraising before committing to this round.
In its September 28 investment note, BECO pointed to repeat purchases and retailer adoption as reasons for backing the business. AÏZA had been selected for Ulta Beauty’s first UAE stores and was also available through Ounass. Those distribution relationships gave Amaani an existing retail base for its next expansion stage.
Use of funds
Expand AÏZA across the GCC, prioritizing Saudi Arabia
Funding history
Series A · This round$5M