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Amaani
United Arab Emirates · Consumer
A consumer beauty company building regional brands, starting with AÏZA skincare and haircare.
Regional ingredients and retail distribution
Amaani develops consumer beauty and wellness brands from the Middle East. Its first brand, AÏZA, offers skincare and haircare inspired by regional ingredients and rituals, including dates, black seed and bakhoor, combined with active ingredients.
The Dubai-based business combines product development, brand building and retail distribution. It works with specialist laboratories in Korea, Japan and Italy and positions AÏZA as prestige-style beauty at a mass-market price point, serving customers across the UAE, Saudi Arabia and the wider Gulf.
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series A | $5M | BECO Capital — LeadHomegrown Ventures — ParticipantPeak XV’s Surge — Participant |