10pct. raises about ¥400 million in Series A
Global Brain leads the round as the hotel operator begins offering its management platform to outside hospitality businesses.
Turning operating experience into an external platform
The September 2 round includes GMO VenturePartners and returning investor Delight Ventures. It backs a shift from tools developed inside 10pct.’s own hotel operations to a broader commercial offering for other operators.
The planned rollout starts with its proprietary booking engine and extends to forecasting demand, adjusting room prices and management reporting. The company will also strengthen finance, operations, product and business-development teams as it expands.
Beyond individual properties, 10pct. plans to work with municipalities and tourism organizations on destination development. This connects its hotel business with a wider effort to spread visitor demand into more areas.
Use of funds
Expand hotel operating and management services
Develop hotel-management DX and AI/software products
Grow hotel advisory and destination-branding services