10pct., Inc.

Building tools from hotel operating experience

10pct. operates and revitalizes hotels and inns in destinations including Kyoto, Hakuba and Minakami Onsen. The business uses operating data and AI software in its own properties, providing a base for tools it is beginning to offer to other hotel operators.

The Tokyo company's broader offering spans booking technology, hotel M&A advice and destination branding for municipalities and tourism organizations. Its approach connects individual property performance with efforts to attract visitors to a wider area.