Azoma
United Kingdom · AI · Ecommerce
Azoma helps consumer brands measure and improve how AI shopping agents discover and recommend their products.
Product
Azoma provides software for brands selling through AI-assisted shopping. It measures how products appear in AI answers and shopping recommendations, then helps brands improve product data, content and the sources influencing those recommendations.
The platform combines monitoring with optimisation and execution. Its digital-twin tools simulate different shopper personas, helping teams examine how recommendations vary between audiences and AI systems.
Founded in 2022 by Max Sinclair and Timur Luguev, Azoma operates from London and Toronto. Its customers include consumer brands such as L’Oréal, Unilever and Mars.
Funding history
2 rounds · 2 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Series A | $11.2M | Puma Alpha VCT — LeadPuma VCT 13 — Leaddunnhumby — ParticipantMaRS Investment Accelerator Fund (IAF) — ParticipantRank Ventures — ParticipantTeam Ignite Ventures — ParticipantTwin Path Ventures — Participant | |
| Pre-Series A financing package | $4M | MaRS Investment Accelerator Fund (IAF) — ParticipantRank Ventures — ParticipantTeam Ignite Ventures — ParticipantTwin Path Ventures — Participant |
Investors
Puma Alpha VCTLed Series APuma VCT 13Led Series AdunnhumbyJoined Series AMaRS Investment Accelerator Fund (IAF)Joined Series A · Joined Pre-Series A financing packageRank VenturesJoined Series A · Joined Pre-Series A financing packageTeam Ignite VenturesJoined Series A · Joined Pre-Series A financing packageTwin Path VenturesJoined Series A · Joined Pre-Series A financing packageCoverage
Oct 21, 2026Azoma · Series ADec 4, 2025Azoma · Pre-Series A financing packageSimilar companies
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