Atira
Germany · Enterprise software · AI
Atira’s AI agents help industrial manufacturers handle complex sales requests, configure products and prepare technical and commercial responses across existing business systems.
AI for complex industrial sales
Manufacturers of complex or built-to-order products receive requests for quotation that can span technical specifications, pricing and multiple internal teams. Atira’s agents structure those requests, map requirements to the manufacturer’s product rules and historical data, and surface gaps or risks before a bid is sent. The product acts between CRM and ERP systems, giving sales engineers a workflow layer for work that often still depends on manual coordination.
From request to reviewed proposal
Atira can work with a company’s internal configurator and price lists or use its own rules engine to help select and price products against a customer’s requirements. Agents can populate configuration tools and questionnaires, then draft technical documents, proposals or supplier requests for review. The software is designed for sales engineers and bid managers who prepare complex offers; it supports their judgment by coordinating information across systems and people rather than replacing the final commercial decision. The company describes a commercially launched product used by industrial customers.
- Users
- Industrial sales engineers and bid managers
- System position
- Between CRM and ERP
- Tasks
- Requirements, product configuration and proposal drafts
- Headquarters
- Munich, Germany
- Headquarters
- Munich, Germany
Funding history
2 rounds · 2 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Pre-Seed | $2.5M | Participants not disclosed | |
| Seed | $15M | Accel — LeadAnn-Kristin Achleitner — ParticipantBastian Nominacher — ParticipantBooom — ParticipantFortino — ParticipantMarc Bitzer — ParticipantMarkus Flik — ParticipantUVC Partners — Participant |