Fundraising operating notes for founder-led rounds.
Practical writing on keeping investor conversations warm, choosing the next move, and turning messy fundraising context into momentum.
Latest articles
Ideas, systems and field notes for running the work between investor meetings.
The investor meeting changed when the founder drew the workflow
Investors buy a broken workflow they can see, not a feature tour they have to reverse-engineer.
7 min readTerms and allocationHow investors triangulate valuation from comps
Your valuation is a comp set adjusted for the risks you have or have not removed.
9 min readPitch and deckThe problem slide is not a sad story
A fundable problem slide proves buyer behavior with frequency, cost, and workaround, not adjectives.
7 min readRound operationsThe round retro: how to learn from every pass
A single pass is noise. A classified set of passes is the market telling you what to fix next.
8 min readPitch and deckYour competitive slide is a map, not a graveyard
Show the terrain, the tradeoff, and your wedge instead of burying competitors in a fake 2x2.
8 min readInvestor communicationWhy investors say "keep us posted"
"Keep us posted" can mean four different things, and each signal needs a different cadence.
7 min readTerms and allocationA party round is a cap table full of spectators
A fast stack of small checks can close the round while leaving no lead, champion, or follow-on capacity.
9 min readCompany operationsYour data exhaust is not a moat until it changes the next decision
A real data advantage is not how much you capture. It is how many decisions you capture with outcomes attached.
8 min readInvestor communicationHow to write follow-ups that add momentum
A fundraising follow-up should deliver one new input to an investor's decision, not ask for attention.
11 min readInvestor communicationInvestor update metrics that actually matter
Open rate does not tell you if an investor update worked. Post-send actions do.
10 min read