First Round Capital

Its team can help develop an initial sales strategy and recruit critical early hires before a startup has those functions in-house. The firm looks for a distinctive insight into a market or customer need and how the founding team can turn it into a business.

Founders can approach before they are ready to raise. Its PMF Method is designed to help early teams work toward product-market fit, making the firm relevant during the period of customer discovery as well as during a formal seed process.