Cox Outdoors takes minority stake in Tom Beckbe for retail and product growth
The brand combines direct online sales with owned and partner retail stores.
Cox Outdoors made a minority investment in Tom Beckbe. The amount was not disclosed.
The company plans to support growth, open new retail stores and expand product development. Its existing business combines e-commerce with physical locations, including a store in Atlanta's Buckhead neighbourhood.
Tom Beckbe makes outerwear, apparel, bags and field-sports gear for hunting, fishing and other outdoor activities. The investment builds on an established product line and retail operation.
Use of funds
Support growth
Open new retail stores
Expand product development