Playfly Sports receives $250m credit facility
Playfly sells media and sponsorship inventory and helps rights holders package, activate and measure partnerships.
The financing backs Playfly’s sports-media, sponsorship and technology business. The announced amount is the credit facility size, rather than a new equity round.
Playfly reports relationships with more than 2,200 brands, 95 professional teams and leagues, and 75 college athletic departments and conferences. That network provides an operating base for expanding its services.
Use of funds
Support continued growth
Expand offerings