MIRROR FIT. raises ¥250m to expand HITORI WELLNESS
Koshidaka Holdings and One Capital Fund backed the financing, bringing cumulative funding to ¥1.2bn.
MIRROR FIT. plans to scale HITORI WELLNESS nationwide and strengthen the organization supporting its gym network. It also intends to develop content and intellectual property for its connected fitness service.
At the September announcement, the company operated 16 locations with about 2,800 members. Its stated goal of 300 locations is an expansion target, rather than an existing footprint.
Use of funds
Scale HITORI WELLNESS nationwide and strengthen support organization
Develop MIRROR FIT. content and intellectual property