Funding round · Consumer
Firi raises $3m led by 360 ONE Asset
The funding will add beauty categories and dark stores after the Gurugram service's full September launch.
Firi raised $3 million in financing led by 360 ONE Asset, with Better Capital, Kunal Shah and angel investors participating.
The company will add makeup, fragrances and other categories and open additional dark stores in Gurugram before entering more cities. Firi moved from a January pilot to full operations in September; it says its product-selection process analyzed more than 50 million reviews and shortlisted about 3,000 products.
Use of funds
Add makeup, fragrances and other beauty categories
Open additional dark stores in Gurugram before expanding to other cities
Funding history
Funding round · This round$3M