Seed · Ecommerce
eComID raises $17m seed round as Stadium becomes an investor
The sports retailer moves from early customer to shareholder in the Stockholm shopping-personalisation company.
Retail adoption brings retail capital
Stadium’s investment links the round to a retailer already using eComID’s products. The company says it now works with more than 60 brands and reaches 20 million shoppers a month, having grown to that point without a dedicated sales or marketing team.
Systemiq Capital leads the financing, with CapitalT investing again after leading the earlier pre-seed round. The shareholder group also brings operating experience from fashion and consumer platforms, including former Depop CEO Maria Raga and former Matalan CEO Henrik Nordvall.
Use of funds
Expand into international markets
Develop sizing and discovery products and grow the team
Funding history
Seed · This round$17M