Strategic · Consumer
Trive Capital invests in Adrianna Papell to broaden its lifestyle business
The apparel company’s management will stay in place as it pursues new product categories, direct sales and international growth.
A strategic investment with management continuity
Trive Capital announced an investment in Adrianna Papell on March 3. Financial terms were not disclosed, and the existing management team will continue to lead the business.
CEO Adam Berkman outlined plans to expand beyond the company’s social-occasion roots into a broader lifestyle brand. Priorities include new product categories, direct-to-consumer and international distribution, and growth through both internal expansion and acquisitions. The transaction pairs an established apparel business with a middle-market investor seeking to support those operating changes.
Funding history
Strategic · This roundUndisclosed