10Beauty raises $23.5m for retail and salon rollout
Story Ventures leads financing as the robotic manicure company expands beyond its Greater Boston launch.
From initial sites to a wider rollout
The financing brings 10Beauty’s total raised above $70 million. The company reports agreements for approximately 850 machines; these are planned placements, rather than an installed fleet.
Its announced expansion includes Chicago, Nordstrom in Natick, Ulta’s Naperville flagship, nail salon 7am and Boston’s Belgrade Group. Proceeds support technology development and readiness to operate across these partner locations.