W
WED
Japan · Consumer
Receipt-based marketing software that helps brands connect advertising campaigns with customers' actual purchases.
Measuring the purchase after the advertisement
WED operates ONE, an app that rewards consumers for submitting shopping receipts, and Performance Media Network, a campaign platform built around that receipt data. Brands choose eligible products, reward points and campaign volumes, then distribute offers through participating apps.
After a shopper buys a product and uploads the receipt, the platform checks the purchase and issues the incentive. This gives brands a way to measure trial and repeat purchases across retail channels. WED is based in Tokyo.
Funding history
1 round · 0 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Funding round | Undisclosed | giftee, Inc. — ParticipantGlobal Brain — ParticipantSkyfall, Inc. — ParticipantTOPPAN Holdings Inc. — Participant |