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Fruga
United Kingdom · Fintech
Fruga helps insurers engage policyholders through open-banking-linked rewards that reduce insurance renewal costs.
Product
Fruga connects everyday spending with insurance renewal discounts. Policyholders link a bank account or card and earn insurance credits through selected retail partners; the credits accumulate toward a discount when the policy renews.
Insurance providers can embed the service under their own brand, creating reasons for customers to engage throughout the year. The Manchester business is led by Ross McCarthy and has worked with Money Expert, which uses the platform to offer insurance credits to its customers.
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| First external funding | £1M | Haatch — ParticipantNPIF II - PXN Equity Finance — Participant |
Investors
HaatchJoined First external fundingNPIF II - PXN Equity FinanceJoined First external fundingCoverage
Oct 15, 2026Fruga · First external fundingSimilar companies
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