froots
Austria · Fintech
Austrian wealth manager that builds and actively manages investment portfolios tailored to each client.
What it does
Clients provide their goals, preferences and investment horizon, and froots manages a portfolio aligned with that mandate. Its multi-asset approach uses exchange-traded funds and exchange-traded commodities across equities, bonds, commodities and liquid alternatives. Clients can view allocations and transactions in an app and receive personal support.
How customers use it
The service is positioned as wealth management rather than a self-directed brokerage or bank: clients delegate ongoing investment decisions to froots. The company says it does not use proprietary products or accept third-party distribution commissions. Its stated office is in Vienna, and it also describes tailored solutions for family offices and other larger-asset clients.
- Headquarters
- Vienna, Austria
- Investment approach
- Multi-asset portfolios implemented with ETFs and ETCs
- Business model
- Independent asset manager, not a bank or broker
Funding history
1 round · 1 with disclosed amounts| Announced | Round | Amount | Investors |
|---|---|---|---|
| Funding round | €2.3M | Andreas Treichl — ParticipantPaul Fattinger — ParticipantReinhold Baudisch — Participant |